Know what to know with: Google Site Kit Key Metrics
Analytics, also known as data analytics, is a computer science field that involves analyzing raw data to discover patterns, trends, and relationships. The goal is to use these insights to help organizations make better decisions.
Metrics are raw data that measure specific aspects of a product or marketing program, while analytics is the process of analyzing and interpreting that data to make decisions
Metrics are the starting point of data analysis, and analytics is the second step that gives meaning to the data. Together, metrics and analytics can help you gain a deeper understanding of your customers and performance.