Search Traffic – Total Impressions & Total Clicks
Search traffic over the last 28 days
Total Impressions
- Total Impressions – The number of times your site has appeared within Google search results.
- Impressions are the number of times a user has seen a link to a site in Google search results, Discover, or News.
- Impressions are counted when an item appears on the current page of results, even if the user doesn’t scroll to it, as long as they don’t need to click to see more results.
- For example, if a site ranks 10th on Google, it will earn an impression whether or not someone scrolls down the page to see it.
Total Clicks
- The number of times your site was accessed by clicking on a link directly from a Google search result.
- Unique visitors over the last 28 days– Displays the number of unique users who initiated sessions on your site over the past 28 days.
- Unique visitors over the last 28 days– Displays the number of unique users who initiated sessions on your site over the past 28 days.