Search Traffic – Unique Visitors & Conversions
Search traffic over the last 28 days
Unique Visitors
- This count is the number of people who found your site on Google Search and had a session on your site.
- Unique visitors are different from visits and page impressions.
- If a visitor comes to your site more than once in a single session, it counts as the same visitor, which makes this data unique
Conversions
- Conversions are key actions website users take that convert them into customers, leads, or subscribers.
- Conversions show you whether visitors are engaging with your design and marketing efforts such as purchasing a product, installing a mobile app, or signing up for an email list.